Coffee Company.
Located in the heart of Carlisle Street in Melbourne, The Coffee Company has been selling the finest coffee and teas for almost 60 years. With a unique in-depth knowledge of coffees and teas from around the world, Joel and Marlon Dubbs are two brothers with a taste for the best coffee in the world.
The Challenge
The Coffee Company had an existing website with e-commerce that had become long-in-the-tooth. As the number of products and services offered grew, the need for a more engaging online experience was needed. This new site had to make the user feel as if they were in the Carlisle Street store, making their purchase simple, efficient and fun.
the Work
The Coffee Company benefited from the following services from Gee Multimedia:
- Customised design
- Custom built e-commerce engine
- Unique single page checkout
- Online competitions
- Members area
- Refer a friend feature
- Print posters
- Social media integration
- Coffee and tea 101 - online resource for coffee and tea enthusiasts
- Online blog
- Electronic Direct Mail
- and much more…
the Results
The Coffee Company has enjoyed tremendous success with their new website. Since its launch, the website has continued to outperform expectations month after month. As a secondary benefit, the Coffee Company website has since won three awards for best online retail eastern division, best online retail - national and best in show at the 2010 Australian website awards.