Reliance Petroleum.

Reliance Petroleum (Reliance) is the BP distributor for Australia. With over 220 locations across the country, Reliance supports the local, retail and business communities supplying the best petroleum products.

The challenge

As a leader in the petroleum industry, Reliance required a new site which would incorporate both Bp and their own branding into a cohesive site that would enable customers to understand the Reliance product range, get access to their credit services and show Reliance's position in the community. In addition, a multi-function store locator/trip planner was needed to give customers location information for their trips, both local and inter-state.

The Work

Great attention to detail was put into the integration of the two brand to bring a cohesive experience to the Reliance user. In addition, the following additional services were supplied:

Google Maps API - integrated multi-function search too and trip planner
Customised design - integration of both the Reliance and BP branding
Complete human resources tool for careers section
Mobile site
RSS feed
Integration of the 'Reliance Now' sub-system

The Results

The Reliance site remains the leader in the petroleum industry. It brings together people for all aspects of the petroleum community, supplying information, credit applications, multi-function trip planning and more. Reliance continues to engage Gee for all their web needs, including design, programming and development.